Cendyn CRM Suite

Cendyn CRM Suite is a range of CRM solutions designed for use in the hotel and hospitality industries. The company offers separate CRMs for boutique hotels and multi-property - Guestware serves the independent and boutique hotel market, whilst eInsight covers companies with multi-property or multi-brand needs.

Both solutions offer a full set of marketing automation features and hospitality-specific functionality like guest profile management, TripAdvisor integration, and guest satisfaction surveys. Advanced analytics tools offer users the opportunity to view travel data and use it to inform marketing strategy.

When combined with the Hotel Sales Suite, these are enhanced by RFP response tools for group booking response, a digital menus tool, and collaboration tools for event management. A corporate events suite is available alongside this with full integration; this expands Cendyn’s CRM suite with financial management, sourcing, attendee management, and supplier communication features.

The Cendyn CRM Suite is cloud-based, so can be accessed from any device with a browser installed; there’s also a web app to facilitate use on mobile devices.

Software features

• API Access
• Database Management
• Integrations
• Performance Reporting

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